RYO in NZ, snuff in Sweden, taking market share from manufactured cigarettes
In NZ the RYO competes with the manufactured cigarette:
in Sweden, snus has this role.
RYO enables NZ smokers to afford to keep on smoking.
In Sweden, snus provides access to nicotine at low risk


This graph shows comparisons all based on dry weight of tobacco. The lowest graph shows that the percentage of smoking tobacco smoked as hand rolled tobacco in Sweden has decreased if anything since 1990.
The two upper graphs show considerable switching away from manufactured cigarettes – the middle graph in pink shows that RYO tobacco is now 39% of all smoked tobacco, while in Sweden the trend is away from cigarettes to snuff, with snuff now equal to more than half of all smoked tobacco.