First, we
have to stop being complacent about the rate of reduction in consumption, and accept we have slow rates of reduction in prevalence. At this rate, smoking could take a century to
clear.
Secondly,
decide whether to let smoking stay as part of our culture, or aim for a smokeless society. Many think this is where are heading anyway.
1.
Thirdly,
let’s not confuse pessimism with the action plan. It does not need to take 30-40 years –
it can actually be done in much less time, for example, 5-15 years.